50% OFF NEW URW DIN SUPER FAMILY
Hamburg, 1st February 2017: A brand new digital outline font with 48 styles is now available with 50% off until 17th February 2017 from font foundry URW++.
The new super font family, URW DIN, is based on DIN 1451, the sans-serif typeface that is currently the standard font used on the signage on the German Autobahn and is widely used in administrative and technical applications. The font has gained popularity due to its wide exposure, prompting URW to develop a complete DIN font family in OpenType Pro.
URW DIN offers semi-condensed weights, which is unique among the DIN fonts, giving it a broad spectrum of typographic uses. Its large x-height makes it perfect for use in e-publishing (web, apps, e-Books etc) and its adjusted stroke width between the regular and bold weights enhances its quality and distinguishability in print.
URW++ designer Volker Schnebel comments: “When I was a young designer at URW in the early 1980s I digitized the DIN 1451 Fette Engschrift and Fette Mittelschrift fonts. These fonts were first created in the 1920s and designed with the idea that they would always provide the same optical result, irrespective of the production method. They were created with simplicity in mind and had a certain roughness, as they were designed to be recreated with a pencil and ruler, which made the fonts inappropriate for text and display.”
German typographer and designer Erik Spiekermann and former head of URW design department Albert Jan Pool made further design changes to DIN 1451 and in 1994 created the FF DIN family, a more polished form acceptable for graphic design and publishing, and one of the most famous and best-selling digitisations.
Schnebel continues: “The reason for its success is probably the uncomplicated design and clarity of the forms. Now, 20 years later, URW DIN provides even better opportunities for its use. Based on our original data we have created an extensive super family with carefully graded weights.”
The DIN Super Family is available from the URW++ font shop at: https://www.urwpp.de/en/shop/?fontshop=datei:show_font_details;fontnummer:d063003;
URW++ has established itself in the graphic design industry by continually developing and marketing innovative font and software products. Based on our technical font production skills, we are particularly successful in the area of corporate type development and production as well as a supplier of so-called world or global fonts for OEM customers. Additionally, we distinguish ourselves by a comprehensive non-Latin font offering. We are well equipped to meet the growing demand in the OEM and Corporate Company market for so-called Global Fonts resp. World Fonts. Customers include BMW, Daimler, Deutsche Bahn, Bosch, Deutsche Telekom, Evonik, Hilti, MAN, Siemens, Würth as well as Cisco, Lexmark, General Motors, Epson, NEC and Panasonic.
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